Author: Babatope Ogundele
Digital marketing trends to watch in 2025
Buckle up as digital marketing twists and turns with each new technology, shifting consumer behaviours,...
Steps to optimise your website for local SEO
If you run a local business, you know just how important it is to have...
AI integration in content strategy: A beginner's guide
Artificial Intelligence is fast redefining the face of digital marketing in ways that concern content...
Understanding consumer psychology in building strong brands
Ever wondered why some consumer products seem to fly off the shelves while others gather...
9 ideas for social media video content
These days, digital engagement has turned video content into the future format for online social...
Top 5 gaming trends revolutionising 2025
2024 is abuzz with new innovations and changes that really reinvent the way we play,...
How Web3 is shaping the future of gaming
Web3 and blockchain are taking the gaming industry to a different dimension altogether. These platforms...
How brands are using AI for emotionally intelligent branding
In 2024, emotionally intelligent branding has been on the rise and is at the heart...
7 key steps for business growth & expansion
A tangible business growth plan entails more than just advertising. It's an essential part of...
Developing a marketing plan in 2024
You've been leading your company's content marketing initiatives for some time, and the way your...
Entrepreneurial competency in Nigeria
Entrepreneurial competency is a critical factor that determines the success and sustainability of businesses, especially...
Customer loyalty vs brand loyalty
In today's competitive marketplace, businesses strive to build long-term relationships with their customers. Understanding the...
Pillars of online marketing success in Nigeria
Online marketing has revolutionized the way businesses operate worldwide, and Nigeria is no exception. With...
How to create a social media calendar to plan your content
Every company or brand needs to have an active and interesting social media presence in...
What is Ux writing?
User experience (UX) writing has become a vital component in the field of digital design...
8 website design mistakes you should avoid in 2024
In 2024, building a website requires staying up to date with emerging trends and technologies...