B A B A T O P E

Ogundele

Social commerce and social media

Today, social media platforms have evolved beyond communication tools into powerful channels for commerce. The rise of social commerce, selling directly through social media, has

Franchise and retail marketing success

In the competitive retail and franchise marketing landscape, where consumer preferences evolve, developing effective strategies is crucial for success. Franchise businesses face unique challenges and

A guide to successful branding in 2025

Ever wondered why some consumer products seem to fly off the shelves while others gather dust? Let us answer that. The secret behind this is

Digital Marketing Trends to Watch in 2026

Buckle up as digital marketing twists and turns with each new technology, shifting consumer behaviours, and a dash of creativity to make the leap into

How to leverage entrepreneurial competency for the Nigerian market

Entrepreneurial competency is a critical factor that determines the success and sustainability of businesses, especially in developing economies like Nigeria. With a youthful population, increasing