Why you should work with me.
With over a decade of hands-on experience scaling fintech, B2B/B2C SaaS platforms, eCommerce and multi-channel acquisition systems across international markets, I operate at the intersection of consumer psychology, data analytics, and performance architecture. As a Growth and Marketing Leader, I specialise in building predictable go-to-market engines from zero to scale; transforming complex product offerings into high-converting narratives and sustainable revenue pipelines. My career is defined by driving high-leverage business outcomes, whether managing multi-million euro growth initiatives, scaling organic distribution loops across global markets, or executing multi-channel paid campaigns that deliver measurable return on investment.
My core philosophy is rooted in a strategy-first, full-funnel framework: I believe marketing is not about chasing vanity metrics or superficial campaign clicks, but about engineering unified performance systems where marketing data, ad creative, UX, and lifecycle automation work in concert to drive true CAC efficiency and LTV growth.
Beyond traditional acquisition frameworks, I take a deeply technical and system-driven approach to growth. From configuring advanced MarTech automation stacks and mobile attribution architectures to leading signal-driven ABM systems and CRO testing loops, I ensure every strategy is grounded in analytical truth and cohort profitability. By combining behavioural insights with statistical rigor, I help technology brands, fintech ecosystems, and SaaS platforms clear funnel friction, maximise customer lifetime value, and achieve market dominance.
