Data-driven Growth Marketing Leader based in Lagos, Nigeria.
10+
YEARS OF
EXPERIENCE
Hi, I’m Tope Ogundele
With over a decade of hands-on experience scaling fintech, B2B/B2C SaaS platforms, eCommerce and multi-channel acquisition systems across international markets, I operate at the intersection of consumer psychology, data analytics, and performance architecture.
As a Growth and Marketing Leader, I specialise in building predictable go-to-market engines from zero to scale; transforming complex product offerings into high-converting narratives and sustainable revenue pipelines. My career is defined by driving high-leverage business outcomes, whether managing multi-million euro growth initiatives, scaling organic distribution loops across global markets, or executing multi-channel paid campaigns that deliver measurable return on investment.
My core philosophy is rooted in a strategy-first, full-funnel framework: I believe marketing is not about chasing vanity metrics or superficial campaign clicks, but about engineering unified performance systems where marketing data, ad creative, UX, and lifecycle automation work in concert to drive true CAC efficiency and LTV growth.
Beyond traditional acquisition frameworks, I take a deeply technical and system-driven approach to growth. From configuring advanced MarTech automation stacks and mobile attribution architectures to leading signal-driven ABM systems and CRO testing loops, I ensure every strategy is grounded in analytical truth and cohort profitability. By combining behavioural insights with statistical rigor, I help technology brands, fintech ecosystems, and SaaS platforms clear funnel friction, maximise customer lifetime value, and achieve market dominance.
My Marketing ToolStack
Data Analytics
- Google Analytics
- BigQuery
- Tag Manager
- Hotjar
- Microsoft Clarity
- Data Studio
- SQL
- OpenPanel
- MetaBase
ABM, Lifecycle & CRM
- Customer.io
- Salesforce
- Zoho CRM
- Apollo
- Snov
- ColdIQ
- HubSpot
- Klaviyo
- Mailchimp
- Push & In-app Messaging
Mobile Attribution
- AppsFlyer
- Adjust
- Kochava
- Firebase
- Amplitude
- MixPanel
Search Marketing
- Google Search Console
- Yoast SEO
- RankMath
- WP Rocket
- Ahrefs
- Moz
- SEM Rush
- GTMetrix
- Lighthouse
- AppTweak (ASO)
AI Marketing Tooling
- Claude
- Google Labs
- n8n
- Docker (self-hosting)
CMS
- WordPress (Custom Themes, Plugins & Headless Integrations)
- WooCommerce
- Shopify
- Wix
- Contentful
- Sitecore
- Optimizely
- GitHub (Markdown & Documentation Versioning)
I've Grown & Consulted For:
Growth Methodology
Growth Process
I build dynamic, full-funnel growth models paired with structured experimentation frameworks to guide strategic direction and monthly objectives. By prioritising rapid sprint cycles and optimising cross-functional workflows, I eliminate systemic friction and scale operations efficiently across startups and corporations alike.
Acquisition
Scaling user growth requires balancing high-volume reach with strict unit economics. Using a mix of optimised paid channels, App Store Optimisation (ASO), and conversion-focused SEO, I’ve scaled products past 503,000 installs, driven a 150% YoY increase in signups, and achieved a 4.2x ROAS; all while slashing average CPA by ~85%.
Activation
Attracting traffic means little if users drop off before experiencing core product value. I conduct deep root-cause analysis by surveying inactive users to identify early friction points, then deploy targeted product-led messaging and streamlined onboarding flows to accelerate time-to-value and lift activation rates.
Data & Automation
Actionable growth relies on clean, accessible analytics. I design and build event-tracking infrastructures from scratch using Mixpanel, Amplitude, GA4, and Google Tag Manager. By standardising event taxonomy and integrating lifecycle tools, I automate targeted user engagement while ensuring every experiment yields trustworthy data.
Retention
Long-term business value comes from compounding retention rather than continuous top-of-funnel spend. Leveraging deep cohort analytics; such as Amplitude’s Compass feature, I identify specific early actions that correlate with long-term retention, allowing me to build triggered behavioural loops that maximise LTV and minimise churn.
Revenue & Monetisation
Scaling a product is only complete when usage translates into sustainable top-line growth. I analyse customer payment triggers and willingness-to-pay signals to advise on optimising pricing tiers, refine upgrade prompts, and deploy targeted expansion strategies that maximise LTV across both self-serve and enterprise accounts.