Tag: Brand strategy
Understanding consumer psychology in building strong brands
Ever wondered why some consumer products seem to fly off the shelves while others gather...
How brands are using AI for emotionally intelligent branding
In 2024, emotionally intelligent branding has been on the rise and is at the heart...
7 key steps for business growth & expansion
A tangible business growth plan entails more than just advertising. It's an essential part of...
Developing a marketing plan in 2024
You've been leading your company's content marketing initiatives for some time, and the way your...
Customer loyalty vs brand loyalty
In today's competitive marketplace, businesses strive to build long-term relationships with their customers. Understanding the...
How to create a social media calendar to plan your content
Every company or brand needs to have an active and interesting social media presence in...
Creating effective social media guidelines in nigeria
In today's digital age, social media has become an essential component of brand communication, providing...
Seo alignment and product value in Nigeria
The SEO scene in Nigeria today is filled with uncertainties, marked by: - Frequent Google...
The importance of packaging in branding
Packaging serves as the physical embodiment of a brand, representing its values, personality, and promise...
The power of brand storytelling
Brand storytelling is an amazing way to connect with customers on a deep level. When...